STATEMENT OF INTENT

statement of intent

music video:

For my music video I intend to use media language to create a story-line based video for a pop song for a fun loving audience. This will be used to appeal to the target demographic of 16-25 year olds in the experiences, believers and strivers to give it a bigger audience. The song I will be using for my music video is Love Bug by the Jonas Brothers with my artist being Garrison Grey. My locations are going to be quite simple, i'll be filming in a local dog park with enough space to film each of my characters. My other locations are going to be varied, for example i will be filming in a playing park,  and around the lutterworth and crick area. My themes are going to be bright colours to give a happy, summer look. 
The two different social groups that are going to be shown are male and female.

My music video idea is going to appeal to a fun-loving audience, as for some, they may be able to relate and/or recognisable to the characters story, especially as it's a love story. My characters are going to portray an anti-stereotypical persona. I will mainly show this through the activities that they are doing. The example that I will be using is that i'm going to show Myia (me) running and working out and Sam walking the dog and throwing the ball for the dog, showing that girls/women can do more "masculine" activities and boys/men can do more "feminine" activities.

The narrative of the music video is going to be that me and Sam live in separative houses, not knowing who each other are. every morning they walk in the same park. Sam walks his dogs and Myia runs. when passing each other, they make eye contact and smile, but don't talk to each other. they both go home and return to the park the next day. the next morning they meet up before hand and walk the dog together. they hold hands the whole time they walk. by the end of the walk they stop and Sam kisses Myia on the cheek and they both go home. they next day, they meet up and wash Sams car and they both fall in love.
for fillers i will be including clips of the locations
the use of the car washing is that it breaks down barriers of female domesticity and masculine power. 

Website:

For my website, I plan on using pictures of my chosen artist, using props such as a guitar. I will shoot these photos in the locations I will be filming in, for example I will take pictures of him in the park, in the house, with the car etc. on my website page there will have planned links to 'music,' 'tour,'  'photos,' 'videos' . And the menu bar will also feature social media accounts such as Instagram. The use of a social media presence gives the website an interactivity and give the audience of the website and music video an opportunity to feedback, comment and feel closer to the artist. this is a common feature of the website as many other musicians' websites and one which 16-25 year olds would expect from a modern day artist website. the second page of my website is going to include a page especially for my music video and another video. within the website, i plan to have links to do with the new song, tours, as well as links to the music video itself along side a separate video for blooper/behind the scenes. the theme of the website will relate to the theme of the music video, a happy, summery look.

links:

links between my music video and my website are that both of them will have a bright colours. i am going to consistently use the same members within the music video and and the same logos on both the music and website.







Email to my chosen song's producer, asking for their permission to use their song for my music video.